Earlier this week Nike posted these pictures about JJ, she is UK’s first hijab-wearing female referee. She was also coaching local girls team in North London before becoming a referee. The caption of the post had a quote from JJ saying, “The girls I coach look up to me, I always tell them, ‘Do your homework, get good grades. And remember, always stay in sports.'” Nike is showing the power of sports universally and that sports have no religion or boundaries. Nike has been showcasing people in the sports world who are seen as change-makers and they want their image as a company to be about a world where there’s no restrictions based on one’s race, gender, or religion. Like I have said before Nike is more than just a sporting apparel company and want their image and brand to be something that inspires people.
