This week Nike posted this video on Instagram featuring LeBron James. In the video LeBron talks about the importance of having people’s voices be heard. He is encouraging people to go Vote, but he is stating that the voice doesn’t just go away after the November election. LeBron and Nike use their platform to ensure all voices are heard and counted. Like I have said before, Nike wants to be more than just the sport and clothing company and wants to be a part of helping making the world a better place. Encouraging voting, equal rights, and recognizing social injustice are the few things Nike tries to do to differentiate themselves from their competitors.