The post on the left is about Brigid Kosgei who made history in London with an incredible marathon time of 02:18:58. In the picture you see her wearing Nike running shoes and shorts. The post on the rght is of Shura Kitata who placed first in London with a time of 02:05:41. He is also wearing Nike apparel. Nike always encourages striving for greatness and it starts with the right shoes. Nike wants consumers to know they make the best shoes and those shoes are worn by the best athletes and runners.